Shrey
2024
Based on personal experience, Validated the reasons for returns & Ideated based on benchmarks
Background
Shrey is India’s premium cricket helmet manufacturer, Its product line also covers a newly added athleisure category across genders & kids. Recently, I tried purchasing athleisure products for my cricket training but found the size guides very confusing on their website. This led me to check multiple other places before placing an order with less to no reassurance.
Skills
Secondary research, Competitive analysis, Interaction & Visual Design, Prototype, Usability testing, Prioritisation matrix
Outcome
Return rates Number of athleisure products returned. For continuous improvement to evaluate the designs. Understanding the return rates & taking a mixed-method approach may help in the future.
Team
-